アドセンスは本当に暗号資産関連の広告を2018年6月に禁止するのだろうか?

アドセンスは本当に暗号資産関連の広告を2018年6月に禁止するのだろうか?

よくニュースで大騒ぎされていましたが、Facebookはよく分かりません。 でもAdsenseは普通に仮想通貨やICO案件の広告が表示されています。6月から禁止じゃなかったのか? 6月末で禁止されるのか? と思って調べてみました。すると驚愕の結果に!? おそらく以下のAdsenseのレポートを受けてそう騒ぎ出しているのだと思われます。 https://support.google.com/adwordspolicy/answer/7648803?hl=en&ref_topic=29265より

Financial Services: New restricted financial products policy (June 2018)

In June 2018, Google will update the Financial services policy to restrict the advertisement of Contracts for Difference, rolling spot forex, and financial spread betting. In addition, ads for the following will no longer be allowed to serve:
  • Binary options and synonymous products
  • Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)
Ads for aggregators and affiliates for the following will no longer be allowed to serve:
  • Contracts for Difference
  • Rolling spot forex
  • Financial spread betting
  • Binary options and synonymous products
  • Cryptocurrencies and related content.
Advertisers offering Contracts for Difference, rolling spot forex, and financial spread betting will be required to be certified by Google. Certification is only available in certain countries. To be certified by Google, advertisers will need to:
  • Be licensed by the relevant financial services authority in the country or countries they are targeting
  • Ensure their ads and landing pages comply with all AdWords policies
  • Comply with relevant legal requirements, including those related to complex speculative financial products
Advertisers can request certification with Google starting April 2018 when the application form is published. This policy will apply globally to all accounts that advertise these financial products. For more details, see About restricted financial products certification. (Posted March 2018)
これを見ると、だあああああああああああ?
  • Contracts for Difference
  • Rolling spot forex
  • Financial spread betting
  • Binary options and synonymous products
  • Cryptocurrencies and related content.
これじゃもう仮想通貨だけじゃなく、金融、トレード、投資は全ていかがわしいもの的な扱いをされています。 一応今の通貨経済社会を支える仕組みが金融システムなのですが、、、これは仮想通貨が取ってかわったりすることはありません。通貨というものが発明された頃からのシステムです。 その中の根幹を広告の世界標準的な立場のグーグルアドセンス様が禁止するとはどうしたのかという疑問が生じます。 ところが以下を読んでみましょう。 https://support.google.com/adwordspolicy/answer/7645254

About restricted financial products certification

Advertisers who promote restricted financial products (Contracts for Difference, rolling spot forex, financial spread betting, and synonymous products) are allowed to advertise through AdWords, but they must be certified by Google, and their products, landing pages, and ads must meet all local legal requirements of the country they want to get certified for. This certification is required for all ad formats and extensions. Applications for certification will be open from April 2018.

Requirements for certification

Be licensed by the relevant authorities

To be certified, advertisers will have to meet local licensing requirements. See below for licensing requirements in all countries where certification is currently available.
Asia-Pacific
Australia
Product Allowed? Details
Contracts for Difference, rolling spot forex Allowed with limitations Google allows ads promoting complex speculative financial products targeting Australia, as long as the advertiser is duly licensed by the Australian Securities and Investments Commission. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google.
Hong Kong
Product Allowed? Details
Contracts for Difference, rolling spot forex, financial spread betting Allowed with limitations Google allows ads promoting complex speculative financial products targeting Hong Kong, as long as the advertiser is duly licensed by the Securities and Futures Commission of Hong Kong. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google.
Japan
Product Allowed? Details
Contracts for Difference, rolling spot forex Allowed with limitations Google allows ads promoting complex speculative financial products targeting Japan, as long as the advertiser is duly licensed by the Financial Services Agency of Japan and, for futures where the underlying asset is a commodity, the Ministry of Economy, Trade and Industry. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google.
New Zealand
Product Allowed? Details
Contracts for Difference, rolling spot forex, financial spread betting Allowed with limitations Google allows ads promoting complex speculative financial products targeting New Zealand, as long as the advertiser is duly licensed by the Financial Markets Authority of New Zealand. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google.
Singapore
Product Allowed? Details
Contracts for Difference, rolling spot forex, financial spread betting Allowed with limitations Google allows ads promoting complex speculative financial products targeting Singapore, as long as the advertiser is duly licensed by the Monetary Authority of Singapore and, for products where the underlying asset is a commodity, International Enterprise Singapore. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google.
Taiwan
Product Allowed? Details
Contracts for Difference, rolling spot forex, financial spread betting Allowed with limitations Google allows ads promoting complex speculative financial products targeting Taiwan, as long as the advertiser is duly licensed by the Securities and Futures Bureau of the Financial Supervisory Commission of Taiwan. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google.
Europe, Africa, and Middle East
Austria, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxemburg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom
Product Allowed? Details
Contracts for Difference, rolling spot forex, financial spread betting Allowed with limitations Google allows ads promoting complex speculative financial products targeting Austria, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxemburg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden or the United Kingdom, as long as the provider of these products is licensed in the European Economic Area by a relevant national competent authority. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google.
Russia
Product Allowed? Details
Rolling spot forex Allowed with limitations Google allows ads promoting complex speculative financial products targeting Russia, as long as the provider of these products is licensed by the Central Bank of Russia. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google.
South Africa
Product Allowed? Details
Contracts for Difference, rolling spot forex, financial spread betting Allowed with limitations Google allows ads promoting complex speculative financial products targeting South Africa, as long as the provider of these products is licensed by the Financial Services Board of South Africa. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google.
Switzerland
Product Allowed? Details
Contracts for Difference, rolling spot forex, financial spread betting Allowed with limitations Google allows ads promoting complex speculative financial products targeting Switzerland, as long as the provider of these products is licensed by FINMA in Switzerland. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google.
North and South America
United States
Product Allowed? Details
Rolling spot forex Allowed with limitations Google allows ads promoting complex speculative financial products targeting the United States, as long as the provider of these products is licensed by the National Futures Association (NFA). Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google.
基本的に経済主義の国ではほとんど許可されています。 つまりはファイヤーウォールと一緒ですね。 全部禁止してから許可するものだけ通すという仕組みです。 該当国の政府が許可していればOKということのようです。 これはグローバル展開する企業の宿命であります。 世界には厳しい規制を敷いた国があります。そういう所にだけAdsenseを配信しないということはもったいないので、Adsenseは厳格なルールを設けて金融などというものは広告に表示させませんよ! と言っているのです。 世界にはお金を売り買いして利益を得るなんていけない行為だという国もあります。個人や企業が利益を得ることさえよく思わない国もあります。 そういう国にもAdsenseは対応するために世界一厳しい国に合わせて禁止ということにして、あとは国ごとに許可を増やしていくようです。 これを見ると今後も特に変わりはないと思われます。

更新日 November 19, 2018, 9:33 pm

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